Disclaimer: About five years ago I bet my career on Tableau. Further, I use a portion of the money I make using Tableau to buy Bar-B-Q; I like this arrangement and am biased towards Tableau.
Earlier this month, the Gartner Magic Quadrant for Business Intelligence and Analytics was released. This is one of the most cited and reputable sources for gauging the competitive landscape of the BI space, and as such, its release is always eagerly anticipated and highly publicized. For the fifth consecutive year, Tableau was named as a ‘Leader’ in the Magic Quadrant for their combination of ‘Completeness of Vision’ and ‘Ability to Execute’.
Being my visual analytics tool of choice, I would be lying if I said I don’t look forward to some objective, third-party love for Tableau. However, I had a realization that this type of validation is only valuable because it helps the perception of Tableau from outsiders. It helps me to cite Gartner when trying to spread the word about Tableau, but for me personally, the report only confirms relatively tiny aspects of what I already know. The real reason I champion Tableau is below.