Below is a selection of books on Tableau / data visualization I have authored or contributed to.

Practical Tableau
100 Tips, Tutorials, and Strategies from a Tableau Zen Master

If you’re just getting started with Tableau software—or already know some of the fundamentals—this practical book will take you to the next level for building compelling, interactive data visualization applications. Author Ryan Sleeper is one of the most qualified Tableau consultants in the world, having earned the titles of Tableau Zen Master (2016/17), Tableau Iron Viz Champion (2013), and author of the Tableau Public Visualization of the Year (2015). Practical Tableau takes you beyond web posts and videos to give you a firm understanding in Tableau for finding valuable insights in data.

You’ll start with the fundamentals—either to learn them for the first time or to brush up on key concepts—and then dive into a strategic framework for data visualization and storytelling techniques. You’ll also learn valuable tips and tricks created by the author.

Practical Tableau is organized into five sections:

  • Fundamentals: get started using Tableau from scratch
  • Framework: explore the INSIGHT framework, a proprietary process for building Tableau dashboards
  • Storytelling: learn tangible tactics for storytelling with data
  • Chart Types: use step-by-step tutorials to build a variety of charts in Tableau
  • Tips & Tricks: learn innovative uses of parameters, color theory, making your Tableau workbooks run efficiently, and more

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Sport Business Analytics
Using Data to Increase Revenue and Improve Operational Efficiency

Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group.

The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in:

– Ticket pricing
– Season ticket member retention
– Fan engagement
– Sponsorship valuation
– Customer relationship management
– Digital marketing
– Market research
– Data visualization

This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations.

Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics.

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The Big Book of Dashboards
Visualizing Your Data Using Real-World Business Scenarios

The definitive reference book with real-world solutions you won’t find anywhere else

The Big Book of Dashboards presents a comprehensive reference for those tasked with building or overseeing the development of business dashboards.

Comprising dozens of examples that address different industries and departments (healthcare, transportation, finance, human resources, marketing, customer service, sports, etc.) and different platforms (print, desktop, tablet, smartphone, and conference room display) The Big Book of Dashboards is the only book that matches great dashboards with real-world business scenarios.

By organizing the book based on these scenarios and offering practical and effective visualization examples, The Big Book of Dashboards will be the trusted resource that you open when you need to build an effective business dashboard.

In addition to the scenarios there’s an entire section of the book that is devoted to addressing many practical and psychological factors you will encounter in your work. It’s great to have theory and evidenced-based research at your disposal, but what will you do when somebody asks you to make your dashboard ‘cooler’ by adding packed bubbles and donut charts?

The expert authors have a combined 30-plus years of hands-on experience helping people in hundreds of organizations build effective visualizations. They have fought many ‘best practices’ battles and having endured bring an uncommon empathy to help you, the reader of this book, survive and thrive in the data visualization world.

A well-designed dashboard can point out risks, opportunities, and more; but common challenges and misconceptions can make your dashboard useless at best, and misleading at worst. The Big Book of Dashboards gives you the tools, guidance, and models you need to produce great dashboards that inform, enlighten, and engage.

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